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Prod&Pack 2025: the packaged product ecosystem in action

18th till 20th November, 2025: 3rd edition at Eurexpo Lyon, France - Halls 6 and 7

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With its pre-registration platform now open, the third edition of Prod&Pack is establishing itself as the key meeting point for packaging, processing, and production professionals. Offering both an experiential and innovative format, the program includes live demonstrations, collaborative spaces, and feedback sessions to explore processes for optimizing production lines, integrating reuse solutions, and anticipating regulatory changes.

Unique in its design and hosted in a new hall, the Showroom will feature 5 production lines showcasing current and emerging technologies. Each packaging material has its specific constraints, so five will be highlighted: wood, cardboard, metal, plastic, and glass.

Visitors will have the opportunity to see these machines in real conditions, speak with technical experts, assess the feasibility of their projects, and gain a concrete understanding of available solutions to optimize their production lines.

A pitch zone, with insights from key industry players, will complement this innovative showroom.

Participants as of June 23, 2025: AMC2, BARCODIS, BFR SYSTEMS, CGP COATING, DOMINO MARQUAGE, DUNE, EQUANS DIGITAL, FABER, GUIGNARD ROBOTISATION, IMA, MASSILLY SERVICES, MECAPACK, NOVEXX, PANDOBAC, RESCASET, ROBOCC, VIF…

The Incubator: a space dedicated to emerging projects

New for this edition, the Incubator will offer investors looking for bold and innovative projects the chance to meet startups and young companies that have developed high-potential products, solutions, and concepts for production, processing, and packaging industries.

The Sustainable Trends Aisle

Adopted at the end of 2024, the European regulation on packaging and packaging waste (PPWR) aims to achieve 70% recycling by 2025 and 75% by 2030.

For companies seeking solutions aligned with this European policy on waste reduction and the circular economy, the Sustainable Trends Aisle will present the latest innovations in ecodesign, labeling, traceability, and more.

Reuse in all its forms

Since its launch in 2011, Prod&Pack has been at the heart of transformations in the packaging sector. In 2019, it became the first French trade show to make reuse a central industrial issue. With its new identity launched in 2021, Prod&Pack clearly reaffirms its mission: to anticipate upcoming changes, offer concrete solutions, and actively contribute to the transition toward a circular economy.

 The Reuse Village

The Reuse Village makes a strong return, in partnership with the RéseauVrac et Réemploi. Around twenty companies will showcase their solutions for implementing high-performance reusable models across the value chain: production, distribution, and consumption.
Selected for their operational maturity and technical expertise, these companies will support visitors wishing to integrate reuse into their production chains, learn about new logistics models, or enhance their CSR strategies.

Participants as of June 23, 2025: MAGICPALLET, MECAPACK, PANDOBAC, REEMPACK, UZAJE, OPTIONS SOLUTIONS, ETERNITY SYSTEMS.

The National Reuse Conference: review and outlook

This exclusive event, held as part of Prod&Pack, provides an overview of initiatives led by national institutions and companies. In addition to feedback and testimonials on the use and development of reuse in France, the conference will include a first review of:

 The Go!Réemploi operation

Since June 2025, the eco-organization Citéo has launched a reusable packaging initiative in four pilot regions (Hauts-de-France, Normandy, Brittany, and Pays de la Loire) as part of the ReUse approach. Led by Go!Réemploi, the objective is to implement a national, shared reuse system for food packaging in supermarkets and hypermarkets, aiming for 10% reusable packaging in France by 2027, in line with the AGEC law.

The ReCosm Experimentation

Co-led by We Don’t Need Roads® and Circul’R, the ReCosm coalition has launched two reuse initiatives: one for cosmetic packaging and the other for perfume bottles. These began respectively in September 2024 and early 2025.

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